Assef, G., Josiassen, A., Mattila, A., & Cvelbar, L. (2015). Does advertising spending improve sales performance?. International Journal of Hospitality Management. 48: 161–166.
 Başgoze, P., & Sayin, C. (2013). The effect of R&D expenditure (investments) on firm value: Case of Istanbul stock exchange. Journal of Business Economics and Finance. 2 (3): 5-12.
 Belo, f., Lin X., Vitorino, M. A. (2014). Brand capital and firm value. University of Pennsylvania - The Wharton School.
 Conchar, M. P., Crask, M. R., & Zinkhan, G. M. (2005). Market valuation models of the effect of advertising and promotional spending: A review and Meta-Analysis. Journal of the Academy of Marketing Science. 33: 445–460.
 Deanna Wang, H., Sengupta,S. (2016). Stakeholder relationships, brand equity, firm performance: A resource-based perspective. Journal of Business Research
 Eng, L., Keh, H. (2007). The effects of advertising and brand value on future operating and market performance. Journal of Advertising. 36(4): 91-100.
 Erickson, G., Jacobson, R. (1992). Gaining comparative advantage through discretionary expenditures: the returns to R&D and advertising, Management Science. 38(9): 1264-1279
 Forootan, O., Taghipoor, M., Ghabdiyan, B. (1391). The trademark’s value and its relation with performance indicators, A Quarterly Journal of Empirical Research of Financial Accounting. 2(4): 125-139. (In Persian)
 González-Pedraz, C., Mayordomo, S. (2011). Trademark activity and the market performance of U.S. commercial banks, Journal of Business Economics and Management. 14: 2-27.
 Greene, W. (2011). Econometric Analysis. Seventh ed. USA: Prentice-hall.
 Hasanzadeh, M. (1389). Advertising cost and marketing value. Journal of Business Management. 3(36): 25-36. (In Persian)
 Hsu, J., Shawm, J. (2008). Advertising expenditure, intangible value and risk: a study of restaurant companies. International Journal of Hospitality Management. 27(2): 259-267.
 Jacobson, R., Mizik, N. (2003). Trading off between value creation and value appropriation: the financial implications of shifts in strategic emphasis. Journal of Marketing. 67: 63–76.
 Karen S.C., Gulding, C. (1999). Strategic brand valuation: a cross functional perspective. Business Horizons. 42(4): 53-62.
 Kee Ho, H., Tat Keh, H., Mei Ong, J. (2005). The effects of R&D and advertising on firm value: An examination of manufacturing and nonmanufacturing firms. Transactions on Engineering Management. 52(1): 3-14.
 Khodadadi, N. (1387). Investigating effect advertising cost on intangible firm value of listed companies in Tehran stock exchange. A Quarterly Journal of Studies of Financial Accounting. 24: 53-78. (In Persian)
 Kundu, A. (2008). Advertising and firm value: mapping the relationship between advertising, profitability and business strategy in India. Working Paper: Indian Business Academy Bangalore. India.
 McAlister, L., Srinivasan, R., Jindal, N., Cannella, A. (2015). Advertising effectiveness: the moderating effect of firm strategy. Journal of Marketing Research. 53(2): 207-224.
 Peterson, R., Jeong, J. (2010). Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance. Journal of the Academic Marketing Science. 38: 677–690.
 Salehi, M. (1392). Investigating effect advertising on financial performance and risk of listed companies in Tehran stock exchange, The 11th Accounting Conference, Mashhad Ferdosi University (In Persian).
 Srindhar, S., Narayanan, S., Srinvasan, R. (2014). Dynamic relationships among R&D, advertising, inventory and firm performance. Journal of academic marketing science. 42: 277-290.
 Srivastava, R.K., Rubinstein, D.J., Joshi, Y. V. (2006). Linking marketing metrics to financial performance. Zyman Institute of Brand Science.
 Srivastavar, R., Merino, M., Srinivasan, R. (2006). Advertising, R&D and variability of cash flow and intangible firm value. Working Paper: Institute Technology of Autonomo de Mexico.
 Ukiwe, A. (2009). The joint impact of brand value and advertising on corporate financial performance and on stock return: a case study of the computer industry, Walden University
 Zolfaghari, A. (2012). Analyzing impact of brand value and advertising costs on financial performance of listed companies in Tehran stock exchange from view point of Shareholders. Journal of Basic and Applied Scientific Research. 2(6): 5459-5465.