نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی کارشناسی ارشد مشاوره شغلی، دانشگاه اصفهان، اصفهان، ایران
2 استادیار گروه مشاوره دانشکده ادبیات و علوم انسانی دانشگاه شهرکرد شهرکرد ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
In recent years, finfluencers have become one of the primary sources shaping market participants' understanding of the "successful actor in the market" through producing educational content on investment and trading. Accordingly, the main objective of this study was to identify and analyze the characteristics that finfluencers highlighted for successful actors in financial markets. The present study did not aim to assess the specialized knowledge of finfluencers; rather, it sought to analyze the perspectives they disseminated through educational content, which influence market participants' cognition and behavior. The research employed a qualitative approach with thematic analysis as its strategy. Participants were purposefully selected from among active finfluencers in financial markets inside and outside Iran through social media, and sampling continued until theoretical data saturation, concluding with 12 participants. The research instruments included interviews as well as documents such as live streams, stories, and textual content from finfluencers' websites and virtual pages. The collected data were coded and analyzed using Braun and Clarke's thematic analysis method. The findings indicated that, from the perspective of financial influencers, the characteristics of successful actors in financial markets fall into three main categories: 1. personality traits; 2. behavioral traits; 3. communicative-informational traits. Accordingly, it can be concluded that finfluencers view successful actors in financial markets as possessing characteristics distinct from other participants in this field—characteristics that overlap and interact, and many of which are cultivable. Moreover, they appear to promote these views among their followers, which could enhance their financial literacy.
کلیدواژهها [English]
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