With regard to the development of the mutual funds as a new financial product in Iran financial system, marketing of this new product is essential for attracting investors. Hence, understanding the influencing factors on fund selection behavior is necessary and vital for more effective marketing. This research use mixed method research (qualï QUAN). In the qualitative phase based on in-depth interview with investors and experts 21 items were identified. In the quantitative phase, exploratory factor analysis (EFA) was done for identification of the factors. EFA revealed 7 factors including: investor knowledge about the fund, advertising, environmental factors, investorâs risk aversion degree, return, age/volume and size of the fund, and fund accessibility. Friedman analysis of variance indicted the priorities of the factors as: return and performance, investor knowledge about the fund, investorâs risk aversion degree, environmental factors, age/volume and size of the fund, fund accessibility and advertising
Shariffar, A., & Azizi, S. (2013). Mutual Fund Selection Determinants: A Mixed Method Approach. Journal of Asset Management and Financing, 1(2), 35-50.
MLA
Amir Shariffar; Shahriar Azizi. "Mutual Fund Selection Determinants: A Mixed Method Approach". Journal of Asset Management and Financing, 1, 2, 2013, 35-50.
HARVARD
Shariffar, A., Azizi, S. (2013). 'Mutual Fund Selection Determinants: A Mixed Method Approach', Journal of Asset Management and Financing, 1(2), pp. 35-50.
VANCOUVER
Shariffar, A., Azizi, S. Mutual Fund Selection Determinants: A Mixed Method Approach. Journal of Asset Management and Financing, 2013; 1(2): 35-50.
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